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	<title>社群行銷 彙整 - Miss Naomi</title>
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	<title>社群行銷 彙整 - Miss Naomi</title>
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		<title>【FB案例】Live Photo 創意案例分享</title>
		<link>https://missnao.me/livephotocases/</link>
					<comments>https://missnao.me/livephotocases/#respond</comments>
		
		<dc:creator><![CDATA[Miss Naomi]]></dc:creator>
		<pubDate>Sun, 15 Oct 2017 13:17:51 +0000</pubDate>
				<category><![CDATA[案例分享]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook素材]]></category>
		<category><![CDATA[livephoto]]></category>
		<category><![CDATA[小編]]></category>
		<category><![CDATA[社群行銷]]></category>
		<category><![CDATA[行銷創意]]></category>
		<guid isPermaLink="false">https://missnao.me/?p=111</guid>

					<description><![CDATA[<p>Live Photo創意都怎麼玩？如何搭配創意巧思，玩出不一樣的品牌火花？精選六大類Live Photo案例分享，帶你看看別人都怎麼玩。</p>
<p>這篇文章 <a href="https://missnao.me/livephotocases/">【FB案例】Live Photo 創意案例分享</a> 最早出現於 <a href="https://missnao.me">Miss Naomi</a>。</p>
]]></description>
										<content:encoded><![CDATA[<p>在Facebook貼文創意上越來越常看到Live Photo格式的蹤影。粉絲們對於此種格式的廣告以及貼文接受度越來越高，若Live Photo又搭配了對的巧思，貼文擴散性以及互動率真的就是節節攀升囉！</p>
<p>下方整理了近期看到很不錯的Live Photo創意給大家～</p>
<p>&nbsp;</p>
<h4><strong>【照片類】</strong></h4>
<p>粉絲專頁：<a href="https://www.facebook.com/phairience/" target="_blank" rel="noopener">霈研 Phairience</a></p>
<p>行銷主軸：運用西洋名畫「帶著珍珠耳環的少女」做為吸引粉絲目光的開場，將歷經歲月的畫上痕跡形容為少女乾澀缺水的肌膚，搭配點開Live Photo後的照片輪播，呈現敷了面膜後恢復水嫩光澤的少女肌創意，來達到傳遞生物纖維面膜補水、鎖水、恢復緊緻的行銷目標。</p>
<p>上刊日期：2017/10/16</p>
<p>貼文網址：<a href="https://goo.gl/T87T49" target="_blank" rel="noopener">https://goo.gl/T87T49</a></p>
<p>Live Photo創意呈現：</p>
<p><img fetchpriority="high" decoding="async" class="alignnone wp-image-181" src="https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片5.png" alt="" width="1365" height="867" srcset="https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片5.png 1219w, https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片5-300x190.png 300w, https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片5-768x488.png 768w, https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片5-1024x650.png 1024w" sizes="(max-width: 1365px) 100vw, 1365px" /></p>
<p>&nbsp;</p>
<h4><strong>【GIF類】</strong></h4>
<p>粉絲專頁：<a href="https://www.facebook.com/6square/" target="_blank" rel="noopener">6號廣場</a></p>
<p>行銷主軸：戶外廣告建物搭配農曆七月鬼月話題，營造出西門町在農曆七月時似乎更熱鬧了的幽默感。</p>
<p>上刊日期：2017/9/8</p>
<p>貼文網址：<a href="https://goo.gl/KXaTSp" target="_blank" rel="noopener">https://goo.gl/KXaTSp</a></p>
<p>Live Photo創意呈現：</p>
<p><img decoding="async" class="alignnone size-full wp-image-150" src="https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片2.png" alt="" width="1504" height="1129" srcset="https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片2.png 1504w, https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片2-300x225.png 300w, https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片2-768x577.png 768w, https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片2-1024x769.png 1024w" sizes="(max-width: 1504px) 100vw, 1504px" /></p>
<p>&nbsp;</p>
<h4><strong>【影片類】</strong></h4>
<p>粉絲專頁：<a href="https://www.facebook.com/VolkswagenTaiwan/" target="_blank" rel="noopener">Volkswagen</a></p>
<p>行銷主軸：搭配網路活動的Live Photo創意，誘使粉絲們有更高的意願點擊互動，使用Volkswagen過彎的影片為主軸，也精確的傳遞了駕駛魂、神操控的精神給TA。</p>
<p>上刊日期：2017/9/29</p>
<p>貼文網址：<a href="https://goo.gl/WbKa5T" target="_blank" rel="noopener">https://goo.gl/WbKa5T</a></p>
<p>Live Photo創意呈現：</p>
<p><img decoding="async" class="alignnone size-full wp-image-153" src="https://missnao.me/wordpress/wp-content/uploads/2017/10/12-7.png" alt="" width="1508" height="1129" srcset="https://missnao.me/wordpress/wp-content/uploads/2017/10/12-7.png 1508w, https://missnao.me/wordpress/wp-content/uploads/2017/10/12-7-300x225.png 300w, https://missnao.me/wordpress/wp-content/uploads/2017/10/12-7-768x575.png 768w, https://missnao.me/wordpress/wp-content/uploads/2017/10/12-7-1024x767.png 1024w" sizes="(max-width: 1508px) 100vw, 1508px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h4><strong>【品牌服務類】</strong></h4>
<p>粉絲專頁：<a href="https://www.facebook.com/VolkswagenTaiwan/" target="_blank" rel="noopener">Volkswagen</a></p>
<p>行銷主軸：運用帶有音樂的影片素材，傳遞Volkswagen車用Media Control新服務的方便與特色，直覺的視覺以及影片設計令人留下不錯的記憶點。</p>
<p>上刊日期：2017/8/2</p>
<p>貼文網址：<a href="https://goo.gl/xuVKso" target="_blank" rel="noopener">https://goo.gl/xuVKso</a></p>
<p>Live Photo創意呈現：</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-158" src="https://missnao.me/wordpress/wp-content/uploads/2017/10/14-6-1.png" alt="" width="1504" height="1018" srcset="https://missnao.me/wordpress/wp-content/uploads/2017/10/14-6-1.png 1504w, https://missnao.me/wordpress/wp-content/uploads/2017/10/14-6-1-300x203.png 300w, https://missnao.me/wordpress/wp-content/uploads/2017/10/14-6-1-768x520.png 768w, https://missnao.me/wordpress/wp-content/uploads/2017/10/14-6-1-1024x693.png 1024w" sizes="auto, (max-width: 1504px) 100vw, 1504px" /></p>
<p>&nbsp;</p>
<h4><strong>【創意趣味類】</strong></h4>
<p>粉絲專頁：<a href="https://www.facebook.com/IamBlackHead/" target="_blank" rel="noopener">刺刺－這樣的粉刺你可以嗎？</a></p>
<p>行銷主軸：運用「手指行為－擠」來做的創意趣味類型Live Photo，利用大多數人的粉刺都是用手擠的概念為出發點，搭配「用力擠他」的CTA，讓此創意成功的獲得很好的擴散效果！</p>
<p>上刊日期：2017/7/27</p>
<p>貼文網址：<a href="https://goo.gl/9rTvXT" target="_blank" rel="noopener">https://goo.gl/9rTvXT</a></p>
<p>Live Photo創意呈現：</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-152" src="https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片3.png" alt="" width="1504" height="917" srcset="https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片3.png 1504w, https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片3-300x183.png 300w, https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片3-768x468.png 768w, https://missnao.me/wordpress/wp-content/uploads/2017/10/圖片3-1024x624.png 1024w" sizes="auto, (max-width: 1504px) 100vw, 1504px" /></p>
<p>&nbsp;</p>
<h4><strong>【產品隱喻類】</strong></h4>
<p>粉絲專頁：<a href="https://www.facebook.com/benq.tw/" target="_blank" rel="noopener">BenQ Taiwan</a></p>
<p>行銷主軸：搭配中秋節月圓的時刻以及老一輩的耳提面命「不要用手指月亮」的故事，誘使使用者點開月亮後，帶出再盯螢幕會傷眼的訊息，巧妙的連結至Ben Q護眼系列的產品。</p>
<p>上刊日期：2017/10/4</p>
<p>貼文網址：<a href="https://goo.gl/3mZDep" target="_blank" rel="noopener">https://goo.gl/3mZDep</a></p>
<p>Live Photo創意呈現：</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-160" src="https://missnao.me/wordpress/wp-content/uploads/2017/10/15-5.png" alt="" width="1504" height="991" srcset="https://missnao.me/wordpress/wp-content/uploads/2017/10/15-5.png 1504w, https://missnao.me/wordpress/wp-content/uploads/2017/10/15-5-300x198.png 300w, https://missnao.me/wordpress/wp-content/uploads/2017/10/15-5-768x506.png 768w, https://missnao.me/wordpress/wp-content/uploads/2017/10/15-5-1024x675.png 1024w" sizes="auto, (max-width: 1504px) 100vw, 1504px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h4 style="text-align: center;"><strong>Live Photo怎麼做？</strong></h4>
<h4 style="text-align: center;"><strong>&lt;完整教學解析請見Miss Naomi的整理&gt;</strong></h4>
<h4 style="text-align: center;"><strong><a href="https://missnao.me/howtomakelivephoto/" target="_blank" rel="noopener">https://missnao.me/howtomakelivephoto/</a></strong></h4>
<p>這篇文章 <a href="https://missnao.me/livephotocases/">【FB案例】Live Photo 創意案例分享</a> 最早出現於 <a href="https://missnao.me">Miss Naomi</a>。</p>
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